Fecha de lanzamiento
01 Jan, 1999
Tiempo de ejecución
01:31: (HH:MM)
Sinopsis
From ancient phrases etched in stone, to today's cutting edge multimedia commercials, selling has always meant grabbing attention. This is a story of explanation, exaggeration and even exploitation, a story that extends from Roman highways to Madison Avenue. This TV documentary provides an in depth analysis of how advertising came to be and how it’s overall effectiveness was gained through much trial and error.
Fotos
Dick Cavett